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Miratorg Becomes a New Tenant of Citydel BC

Miratorg Holding opened a supermarket and Burger & Fries branded restaurant. 

The company rented premises with a total area of 374.8 sq. m on the ground floor of the Business Centre in the First Line of Garden Ring. The deal adviser was Hercules Estate.

As of now, the retail chain of Miratorg Holding includes 121 stores and about 30 restaurants located in 9 regions of the country.

The new restaurant menu includes branded chef’s choice burgers, steaks, hot appetisers, salads, and drinks from Miratorg. At Miratorg supermarkets, buyers are offered the entire range of goods for daily consumption and enjoy pleasing promotions and weekly discounts for various groups of goods.

“We are committed to providing our tenants with a wide choice of high-quality infrastructure facilities, which is an additional important competitive advantage in the modern market,” said Mikhail Shmonov, Director of Lease Relations Department, Prime Property Management. “These two new concepts, i.e. a supermarket and a burger house, will perfectly complement the existing diversity while provoking minor competition for current retail tenants of CITYDEL. We are also sure that this place will very soon become popular among tenants, visitors, and residents of residential houses and apartment estates closest to the Business Centre.”

“In order to meet consumer demand for a sought-after meals format, the company is developing its own chain of restaurants. Our burgers will surprise with their size, they are much larger than those offered in popular public catering networks. A meat burger made from marbled beef weighs 150g, it is absolutely natural and was produced at Miratorg’s own plant in the Bryansk Region. Our burger is a 100% Russian product,” commented Miratorg Press Office.

“I believe that the deal closed by our company, Hercules Estate, was relevant, the store was opened during the pandemic, another financial crisis, and a period of economic trial in this country,” said Alexey A. Ivannikov, Managing Director, Hercules Estate. “It is important that Miratorg opened two formats at once, i.e. the burger house and a high-business-level Miratorg supermarket. This will certainly be in demand by a wide variety of target audiences at this location.”

Citydel Business Centre is one of the largest Class A office centres in the First Line of Garden Ring in the central business area of Moscow. Citydel is located close to Kursk Railway Station, Kurskaya, Chkalovskaya, and Krasnye Vorota Metro Stations. 

The outstanding quality of CITYDEL BC is attested to by both BREEAM In-Use world standard certificate with a Very Good rating in Asset Performance and Building Management sections and the fact that the list of its tenants includes major Russian and international companies.

Miratorg Agricultural and Industrial Holding is the largest vertically integrated agricultural holding in Russia, its production chain is of a full cycle, from fodder production and animal raising to meat processing and sales of finished products to retail chains. The company is the largest producer of pork and beef in the country.

Hercules Estate provides integrated advisory and brokerage services for commercial real estate of any class, i.e. traditional street-retail, shopping malls, offices, warehouses, hotels, commercial land plots, etc. The company’s core business is investment in commercial real estate.